Friday, June 22, 2007

Coining a phrase

I was having a conversation yesterday with a client about a particular design aesthetic where by styles are co mingled: old world and modern technology. This seems to be what many consumers are after. Manufacturer's are attuned to this. came a cross Grohe's new product , Relaxa Rustic, where by they coin the phrase ‘Ameropean’ – the point where modern European design and engineering meets the authenticity and classic styling of American interiors. I like it.

1 comments:

kmndesign said...

Yes, this is exactly the aesthetic I find myself incorporating in my own designs! I love the coining of the term; I think it suits the look perfectly.

I love your blog, btw. So much great info, and beautiful pictures!
You've been added to my blogroll.

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