June 22nd, 2007 § 2 Comments
I was having a conversation yesterday with a client about a particular design aesthetic where by styles are co mingled: old world and modern technology. This seems to be what many consumers are after. Manufacturer’s are attuned to this. came a cross Grohe’s new product , Relaxa Rustic, where by they coin the phrase ‘Ameropean’ – the point where modern European design and engineering meets the authenticity and classic styling of American interiors. I like it.
§ 2 Responses to Coining a phrase
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