He Said, She Said

July 23rd, 2010 § 1 Comment

In an article, He Said, She Said, published at KBBonline.com, July 21, 2010, it appears stereotypes about what women and men want in kitchen design is not that different, at least not in the upscale market.

Click the Link below to read what the results of  Top 5 Items Desired in an Ideal Kitchen and the Top 5 Words Associated with an Ideal Kitchen. Where men and women differ in opinion, according to the survey,  focused on cabinet organization and performance. Women it appears in the survey are focused on cabinet storage solutions; while men focused on performance of appliances. While I can certainly sympathize with one dear male reader who would beg to differ with this part of the study, who shouted out one Sunday morning from his kitchen in Minnesota,  “a pan! a pan! I would give anything to find a pan!” His attempt to make a Sunday breakfast became a blog topic and he wrote about the trouble with kitchen cabinet organization. I would say that both men and women would both agree roll out trays and pot and pan drawers are highly desirable interior cabinet features to include in a kitchen remodel.

What can we learn about this study? In our changing economy, the study reveals that at least in the upscale market, one of the motivating factors for these homeowners, who know they couldn’t sell right now if they had to, have made their minds up to stay put.  This is a market to sell to homeowners who are digging in and improving their homes instead of moving.

Article Source:

http://www.kbbonline.com/kbb/news-and-features/He-Said-She-Said-796.shtml

http://www.kitchenintelligence.org/

Where Am I?

You are currently browsing entries tagged with MARKETING DREAM KITCHENS TO THE SEXES at Kitchen Design Notes.